We buy 61 million pairs of knickers from M&S each year – so how about branching out for the New Year?
There are a plethora of indie designers out there offering unique, cool and beautiful underwear that are a breath of fresh air in a market that can feel very same-y.
It’s so refreshing to see designers approaching the female body in new ways, inviting all shapes and sizes back to the table.
The only thing that’s often lacking is good support for bigger breasts – please address this, designers! For those who can’t survive without a great deal of cantilevering, though, there are plenty of beautiful knickers and camisoles to layer over the top of a good bra.
These are my favourites.
You can find loads more on my Pinterest board devoted to lingerie. Who are your top indie lingerie designers?
Thank you so much for sharing my love of stockings… and publishing a picture of my item :)
Warm regards,
Maaou
A pleasure – they’re gorgeous! I’m coveting a pair! x
Thanks for the mention, Betty. Your blog priorities are also close to my own heart!
Swoon :-)
Pleasure’s all mine, Swoon! x
i love the look of the Sophie Hines & Maaou range.
Do they go upto 36FF?